Position:
Acquisition Specialist in Marketing
Company:
Workforce Management & Consultancy
City: Dar es Salaam
Job
Description
>
Purpose of the position
Responsible for Customer Acquisition portfolio in the consumer market. Main driver is Gross Additions
> Responsibilities & duties
- Develop and implement promotion schemes to drive acquisition, based on seasonality and market segmentation.
- Constant Monitoring of Dynamic Consumer preference and Competitors offerings to devise products filling the need gaps
- Ensuring High Brand index by effective partnership with Brand and Sales Team
- Drive Brand awareness with marketing campaigns to drive acquisition.
- Planning and execution to drive activation growth across segments.
- Participate, support and lead sales force by defining activities and promotions to increase activations.
- Ensure profitability of the segment and positive contribution to the overall brand equity.
- Professionally and ethically manage relationships with business partners (internal and external)
- Reporting results for the different actions, to improve overall segments acquisition.
Responsible for Customer Acquisition portfolio in the consumer market. Main driver is Gross Additions
> Responsibilities & duties
- Develop and implement promotion schemes to drive acquisition, based on seasonality and market segmentation.
- Constant Monitoring of Dynamic Consumer preference and Competitors offerings to devise products filling the need gaps
- Ensuring High Brand index by effective partnership with Brand and Sales Team
- Drive Brand awareness with marketing campaigns to drive acquisition.
- Planning and execution to drive activation growth across segments.
- Participate, support and lead sales force by defining activities and promotions to increase activations.
- Ensure profitability of the segment and positive contribution to the overall brand equity.
- Professionally and ethically manage relationships with business partners (internal and external)
- Reporting results for the different actions, to improve overall segments acquisition.
Position
Requirements
- BS in Marketing or related Master’s degree
> Work experience & skills
- Minimum 5 Years in Marketing from service related industries
- Marketing experience in the same industry
> Personal qualities & behavioural traits
- Proactive, energetic, dependable with high ethical values
- International experience
